Abstract: An improved system, method and apparatus for control of an instantaneous flow-through fluid heater system is disclosed. The control incorporates a logic control method providing modulation of power in small steps to a plurality of heating elements retaining responsiveness to closed-loop control needs without inducing light flicker. Further, the life of the coils of heating circuit electromechanical relays are extended by energizing the coils with a pulse-width-modulated drive decreasing in duty cycle and thus the latent coil heat when an increase in mains voltage is sensed. The life of the contacts of same relays are extended by inhibiting heating element triac drive immediately upon sensing loss of relay coil power, such as by an over temperature limit switch opening, thus ensuring that relay contacts open with zero heating element current.