Abstract: A software system composed of methods, intended for use by organizations ranging from in-house corporate marketing research and finance departments to third party market research agencies and consultancies that produce formal reports using graphs, charts, tables, drawing objects and textboxes to describe data collected from various sources. The objective of the system is to automate the process for producing these report elements which are typically generated by pre-processing the data and hand-entering and/or cutting-and-pasting the results manually into software that is used for creating these types of elements (spreadsheet, word processing or presentation applications). This manual process is both time-consuming and fraught with potential errors.