Abstract: A kit enhances the marketability of personalized books, such as paperback romance novels. The kit includes a simulated book constructed of a book cover and foam core adhesively secured to it, and a questionnaire for insertion of personalized information. The questionnaire and a reply addressed envelope are provided between the cover and the foam core, and the simulated book is shrink wrapped in transparent plastic. The questionnaire is on difficult to accurately photocopy paper, such as colored paper and/or ink with a distinctive watermark or printed background design, and/or a serial number (e.g. in bar code format). Instructions on what to do with the questionnaire are provided on the rear face of the simulated book cover.