Abstract: An internet-based social marketplace establishes an economy that runs on a standardized “reward token,” allowing users to be incentivized to promote across multiple brands. The reward tokens can be redeemed in a global marketplace spanning multiple brands. In addition, through the common marketplace, brands can access new users who are interested in the brand's rewards in the rewards marketplace. If and once available on a public exchange, the reward tokens can be purchased directly from users, excess tokens can be resold and users can transfer reward tokens for redemptions in the rewards marketplace.