Abstract: In-mold-labeling method and apparatus for labeling a plurality of cylindrical bottles simultaneously by withdrawing the end label from each of a plurality of spaced apart lanes of a label magazine, moving the transfer mechanism supporting such labels to a position aligned with the recesses of a mold and inserting a label in each of said recesses. The support mechanism with vacuum heads carrying adjacent labels causes adjacent vacuum heads to be moved to a position closer together when aligned with the mold recesses than when aligned with the respective lanes of the label magazine.