Abstract: Methods and systems are provided for facilitating and promoting website usage in a novel manner. In one approach consumer promotional items, each bearing a domain name address of a website server of a promotional company are distributed to a group of sponsor companies which, in turn, distribute these items to prospective customers or users. The customers or users is the domain name indicia to access the promotional company system server and enter certain information. Responsive to this information, the website server may then be linked to the corresponding one of a group of sponsor website servers of the sponsor companies corresponding to the promotional item obtained by the user. In another approach, one or more media sources is used to advertise the possibility of winning a prize and to provide domain name address indicia for a system website of a sponsor company and code number indicia unique to each media source.