Abstract: A novel time display utilizes emphasized segments of geometric shapes to represent hours. Minutes and seconds are displayed in emphasized lozenges which are arranged around the shapes. Because the number of seconds in a minute is the same as the number of minutes in an hour, the displays can be adjacent each other. In a preferred embodiment, there are 24 segments allocated among 4 shapes assigning two shapes to a.m. and two to p.m. In other embodiments, only 12 segments are required which can be allocated to fewer geometric shapes. In a preferred embodiment, the emphasis is provided by illuminated LEDs.