Abstract: Techniques for client-side event monitoring are presented. The techniques store accumulated visibility and interaction information about online content in local memory on a client device, such as, for example, within a web cookie. The client device then transmits the stored information to a remote server. The techniques do not require that a client device modify a browser by, e.g., installing a plug-in.

Abstract: Receiving tracking information at an analysis network is disclosed. Initially, a first link to a first video ad serving template including first instructions and a second link to a video creative is received at the analysis network and from a creative provider. A second video ad serving template is then generated based on the first link to the first video ad serving template. The second video ad serving template includes the first link to the first video ad serving template and a third link to second instructions for generating second tracking information. A link to the second video ad serving template is forwarded from the analysis network to the creative provider. A request for the second instructions is then received at the analysis network and from the content provider. The second instructions are then forwarded from the analysis network to the content provider. Second tracking information generated by the second instructions is then received at the analysis network from the content provider.

Abstract: Receiving tracking information at an analysis network is disclosed. Initially, a first link to a first video ad serving template including first instructions and a second link to a video creative is received at the analysis network and from a creative provider. A second video ad serving template is then generated based on the first link to the first video ad serving template. The second video ad serving template includes the first link to the first video ad serving template and a third link to second instructions for generating second tracking information. A link to the second video ad serving template is forwarded from the analysis network to the creative provider. A request for the second instructions is then received at the analysis network and from the content provider. The second instructions are then forwarded from the analysis network to the content provider. Second tracking information generated by the second instructions is then received at the analysis network from the content provider.

Abstract: Techniques for client-side event monitoring are presented. The techniques store accumulated visibility and interaction information about online content in local memory on a client device, such as, for example, within a web cookie. The client device then transmits the stored information to a remote server. The techniques do not require that a client device modify a browser by, e.g., installing a plug-in.