Abstract: An apparatus for orienting and feeding articles or parts that is particularly adapted for use in an automated assembly system and has a feeder bowl that includes a helical internal track which terminates at the upper edge of the bowl adjacent to an annular feeder ring mounted for selective rotational movement around the feeder bowl to receive parts P therefrom. A control circuit including a stationary camera positioned above the annular feeder ring acts to control rotational movement of the annular feeder ring by an operatively connected motor in order to bring successive portions of the annular feeder ring into a predetermined vision field of the camera in order that correctly oriented parts can be differentiated by incorrectly oriented parts and a signal then provided to a pick-and-place robot to remove the correctly oriented parts. A sweeper bar is positioned at a selected location to urge incorrectly oriented parts off of the annular feeder ring and back into the feeder bowl for recycling.