Patents by Inventor Thomas R. Stanis

Thomas R. Stanis has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Keyword helper
    Patent number: 10410242
    Abstract: A display of a computing device is updated to present an electronic user interface that provides a keyword entry control. Through the keyword entry control, keywords are received that are associated with an advertisement. Computer processors are used to determine whether keywords are overbroad in accordance with a ratio of a number of times that the keywords have been used in search queries provided by users to a click-through rate of other advertisements presented to the users responsive to the search queries. Low-performing keywords are identified from the overbroad keywords. At the display of the computing device, the electronic user interface is updated to present a visualization of a list of the low-performing keywords, and to provide a set of interactive controls. The set of one or more interactive controls includes a given control that removes a corresponding low-performing keyword from being associated with the advertisement.
    Type: Grant
    Filed: March 17, 2016
    Date of Patent: September 10, 2019
    Assignee: Google LLC
    Inventors: Kavi J. Goel, Ariel H. Bardin, Thomas R. Stanis, Susanne Brokaw
  • HYBRID ADVERTISING CAMPAIGN
    Publication number: 20150262250
    Abstract: Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.
    Type: Application
    Filed: June 2, 2015
    Publication date: September 17, 2015
    Inventors: Sridhar Ramaswamy, Angela Chunwah Lai, Mark A. Foltz, Ariel H. Bardin, Julie A. Black, Joerg Heilig, Thomas R. Stanis
  • Hybrid advertising campaign
    Patent number: 9058613
    Abstract: Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.
    Type: Grant
    Filed: October 7, 2011
    Date of Patent: June 16, 2015
    Assignee: Google Inc.
    Inventors: Sridhar Ramaswamy, Angela Chunwah Lai, Mark A. Foltz, Ariel H. Bardin, Julie Black, Joerg Heilig, Thomas R. Stanis
  • HYBRID ADVERTISING CAMPAIGN
    Publication number: 20120089459
    Abstract: Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.
    Type: Application
    Filed: October 7, 2011
    Publication date: April 12, 2012
    Applicant: GOOGLE INC.
    Inventors: Sridhar Ramaswamy, Angela Chunwah Lai, Mark A. Foltz, Ariel H. Bardin, Julie Black, Joerg Heilig, Thomas R. Stanis
  • Hybrid advertising campaign
    Patent number: 8036936
    Abstract: Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.
    Type: Grant
    Filed: February 19, 2008
    Date of Patent: October 11, 2011
    Assignee: Google Inc.
    Inventors: Sridhar Ramaswamy, Angela Chunwah Lai, Mark A. Foltz, Ariel H. Bardin, Julie Black, Joerg Heilig, Thomas R. Stanis
  • INTEGRATED CAMPAIGN PERFORMANCE REPORTING AND MANAGEMENT
    Publication number: 20100262484
    Abstract: Systems and methods for integrated campaign management interfaces for online advertisements. A campaign management interface facilitates review of advertising placements (e.g., websites) and keywords, as well as provide a detailed analysis of subgroups (e.g., webpages within a website) in a single interface.
    Type: Application
    Filed: August 20, 2009
    Publication date: October 14, 2010
    Applicant: GOOGLE INC.
    Inventors: Ariel H. Bardin, Thomas R. Stanis, Ye-Jeong Kim, Julie A. Black, Jason C. Miller
  • HYBRID ADVERTISING CAMPAIGN
    Publication number: 20090210385
    Abstract: Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.
    Type: Application
    Filed: February 19, 2008
    Publication date: August 20, 2009
    Applicant: GOOGLE INC.
    Inventors: Sridhar Ramaswamy, Angela Chunwah Lai, Mark A. Foltz, Ariel H. Bardin, Julie Black, Joerg Heilig, Thomas R. Stanis