Abstract: A display apparatus for showing a number of different display images. The apparatus includes a housing and a plurality of triangular display elements mounted therein. Each of the display elements includes a first, second and third major sides, and is suspended for rotation about an axis, the axes of rotation of the elements arranged in a plane. Each of the first, second and third major sides each have a first and second edge, the first and second edge including a slide panel for inserting a display segment therein. The apparatus also includes a vertical blind track for mounting the plurality of elements, and a motor coupled to the vertical blind track for powering rotation of the elements. Also provided is a plurality of illumination sources, one of said plurality associated with each of said plurality of display elements, mounted at the base of each of said elements.