Abstract: Apparatus and method for automatically and with precision applying each of a series of individual self-adhesive labels from a continuous liner transporting labels at a first linear speed, each label being applied to one of a series of individual cartons moving at intervals at a second linear speed different from the first linear speed and wherein each label is applied at a selectable and reproducible preset distance from the leading edge of each carton. Each label is advanced to a parked position on a fan box, being partially dispensed thereon and further advanced by the liner to a pinch point for wiping the label onto a passing carton, this second advancing being timed for “just-in-time” delivery of the label to the pinch point to position the label along the length of the carton.