Abstract: The combination of a storage and dispensing rack and a beverage container which has a general parallelpiped shape with at least two channels traversing its opposite major walls at intermediate locations along the length of the walls. The storage and dispensing rack comprises a support base formed of a pair of longitudinal and parallel rails spaced apart approximately equal to the width of the bottle with two H-shaped cradles each having distal stiles separated by a cross rail and removably engaged to the longitudinal rails of the base to coincide with the channels in the major walls of the container whereby the container can be placed and interlocked into the rack.