Abstract: A system and method for tuning markdown plans is provided. Such a system and method may include configuring initial rule set. Initial Demand models are generated. A first optimization for inventory pricing may be received from the price optimization system. The first optimization uses the initial demand models and cost data. A markdown plan is generated by applying the initial rule set to the first optimization. The plan is implemented. Updated data may be received which mandates a re-optimization of the plan. Demand models are refreshed using the updated data. Initial rule set is updated by cross referencing plan history with the initial rule set and subtracting rule events that have previously occurred. A second optimization is received which uses the refreshed demand models and cost data. Then, the markdown plan is re-optimized by applying the updated rule set to the second optimization. The re-optimized markdown plan is reported, approved and implemented.