Abstract: A fish lure includes an ellipsoidal body portion having an axially extending ventral slot. A hook carrier is insertable into the slot and is retained in place there by a wedge which tightly locks the hook carrier and the body portion together. Upon removing the wedge, and without disconnecting the hook carrier from a fishing line to which it previously had been connected, the hook carrier can be removed from the body portion and another body portion can be substituted. Body portions according to the invention can be manufactured inexpensively from a plastics material in a molding operation. The hook carrier and the wedge can be manufactured inexpensively from metal in a stamping operation. The hook carrier and the wedge interact with the body portion in such a manner that another body portion can be substituted quickly, and yet an entire assembly of body portion, hook carrier, and wedge will be tightly secured together for various fishing operations such as casting and trolling.