Abstract: A computer system and method that enables the customization and personalization of marketing material for potential students utilizing existing systems to provide students with net price information on the cost of attending an academic institution and supplements the financial information with marketing information that is customized and created for the potential student. The marketing material is unique to each potential student and is generated for each student based on their financial circumstances, personal interests and academic goals.

Abstract: A computerized method and system for conveying the affordability of an individual's choice of post-secondary educational program by determining the total cost, estimated student aid awards and net price of attending a specific academic institution. The computer system receiving a student's and their family's personal, financial, and academic information and combining that information with specific and individualized cost of attendance information from one or more academic institutions. The computer system then calculates the total cost of attending the school, the estimated net price, and out of pocket expenses based on the information provided by the student. Additionally, the computer system and method provides affordability analysis tools to help student further understand the cost of funding and repaying the cost of an educational program under various scenarios.