Abstract: In an embodiment, a processor receives anchor text configuration data for a web page, and determines whether the anchor text configuration data includes a preference to use at least a portion of a web page title as a string of anchor text that refers to that web page. If the anchor text configuration data includes the preference, then the processor determines whether software code underlying the web page includes at least one of: <h1>, <title>, and og:title. If the determination is positive, then a link is configured to display the string of anchor text on a different web page, the link being represented at least in part by the at least one of <h1>, <title>, and og:title. The link is further configured to, when included in the first web page, create a modified web page and send the configured link to the different web page.

Abstract: In an embodiment, a processor receives a request for a first web page within a website. In response, the processor sends over a computer network a request for a web-page modification to the first web page. The processor receives the requested web-page modification, which includes a link associated with a second web page within the website, and configured to be installed in the first web page. The processor then modifies the first web page to incorporate the web-page modification, and the modified web page is then served to the requestor.