Abstract: The invention relates to a method and an apparatus for computer controlled administration of interactivity for elements of a video sequence wherein the element is an audio, visual or content-related element. The activatability in time is recorded for an element and an activatable object for a reproduction platform having a specific format for video sequences is created wherein different reproduction platforms are supported, the format-specific creation is performed based on the activatability in time as well as preset parameters for activation properties and the activatable objects are positionally arranged based on the preset parameters.

Abstract: A method for computer based controlling of interactivity of elements in a video sequence in which a video sequence is reproduced, an action of a viewing person influences the progress or display of the video sequence and depending on the action of the viewing person, the activatability of activatable

Abstract: The invention relates to a method and an apparatus for computer controlled administration of interactivity for elements 11, 12 and 15 of a video sequence 10, wherein the elements 11, 12 and 15 are audio, visual or content related elements, the method comprising associating an identifier to the elements 11, 12 and 15 of the video sequence 10, which is potentially activatible, and setting timestamps for the identifier as activatibility criteria for the associated element 11, 12 and 15 in response of an action of processing person of the video sequence 10 upon its reproduction.