Patents by Inventor Tim Bollish

Tim Bollish has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Techniques for co-usage adjustment of audience verification
    Patent number: 10332145
    Abstract: Techniques are provided for generating adjustment factors, on a per-demographic-group basis, to compensate for errors in audience verification statistics caused by co-usage of devices. The adjustment factors are based on a comparison of (a) per-group counts produced by applying one audience verification approach to a set of exposures, to (b) per-group counts produced by applying another audience verification approach to the same set of exposures. For example, the first per-group counts may be produced under the assumption that the user to whom content is exposed is the owner of the device, and the second per-group counts may be produced by obtaining demographic information directly or indirectly from a user at the time the user is exposed to the content.
    Type: Grant
    Filed: May 6, 2014
    Date of Patent: June 25, 2019
    Assignee: InsightExpress, Inc.
    Inventors: Jerome Shimizu, Marc Ryan, Tim Bollish
  • TECHNIQUES FOR CO-USAGE ADJUSTMENT OF AUDIENCE VERIFICATION
    Publication number: 20150324837
    Abstract: Techniques are provided for generating adjustment factors, on a per-demographic-group basis, to compensate for errors in audience verification statistics caused by co-usage of devices. The adjustment factors are based on a comparison of (a) per-group counts produced by applying one audience verification approach to a set of exposures, to (b) per-group counts produced by applying another audience verification approach to the same set of exposures. For example, the first per-group counts may be produced under the assumption that the user to whom content is exposed is the owner of the device, and the second per-group counts may be produced by obtaining demographic information directly or indirectly from a user at the time the user is exposed to the content.
    Type: Application
    Filed: May 6, 2014
    Publication date: November 12, 2015
    Applicant: InsightExpress, Inc.
    Inventors: Jerome Shimizu, Marc Ryan, Tim Bollish