Abstract: A cause gift card system allows for redemption of a gift card with one or more unaffiliated organizations—including both for-profit and not for-profit entities. The system automatically distributes any unredeemed funds to participating entities associated with the particular cause gift card type per defined business rules. The system provides for purchase of cause gift cards through retail merchants, websites, or other authorized sellers for either fixed denominations or variable amounts. The recipient can elect to direct the funds, in whole or in part, to one of a basket of pre-determined organizations that are specific to each cause gift card type, for example, environmental services, health and wellness, political actions, and more.