Abstract: A fishing lure system for improving the movement of a fishing lure thereby increasing the probability of attracting fish to the fishing lure. The inventive device includes a body having a front loop and a fin attached to the body following the front loop. The front loop has a lumen that captures and guides the body through the water. The design increases the probability of rotation of the body during vertical and horizontal movement of the body within the water. The fin assists in the movement of the body and also reduces the velocity of the body during descent. In an alternative embodiment, a guide member is utilized to further increase the guidance of the body within the water.