Abstract: The present invention relates to a fishing device that automatically sets a fishing hook within the mouth of a fish when the fish bites on the hook. The automatic fish hook setting device comprises a housing, a fishing pole holder, a trigger mechanism, and a biasing mechanism. The fishing pole holder is adapted to hold a fishing pole therein. The trigger mechanism is configured to hold the fishing pole holder in a first position until a fish bites the fishing hook. When a fish bites the fishing hook, the trigger mechanism is disengaged and the biasing mechanism causes the fishing pole to quickly rotate to a second position, thereby setting the fishing hook within the mouth of the fish. An alarm mechanism is also disclosed. The alarm mechanism notifies a user when a fish has been caught using the automatic fish hook setting device.