Abstract: This invention is directed to a computer implemented system and method for enabling a user to create a self-managed incentive program. A provider system coupled to a communication network is provided for access by a plurality of authorized users associated with a plurality of client organizations. A hierarchy module having a plurality of information fields to be completed by a user, the information fields including fields for receiving data concerning the user's personnel and divisions, an incentive program module that allows a user to establish one or more incentive programs in respect to the personnel and divisions in accordance with user selected criteria. The hierarchy module and the incentive program module are operated by a corporate user without the requirement for assistance of a system provider.