Abstract: A method of providing real-time, ongoing, measurement of the results of executive coaching includes the steps of: providing a user interface through which a user identifies two or more developmental objectives, each developmental objective being associated with a behavioral reminder and a feedback statement; through the user interface, setting a reminder frequency to receive a notification of the behavioral reminder; through the user interface, receiving the behavioral reminder at the set reminder frequency; through the user interface, designating one or more reviewers to provide feedback regarding the developmental objectives; through the user interface, setting a feedback request frequency to provide an automated feedback request to the one or more reviewers; requesting feedback from the one or more reviewers at the set feedback request frequency using the feedback statement; and through the user interface, viewing the feedback from the one or more reviewers.