Abstract: Systems, methods, and storage media are disclosed. Quantitative and qualitative market data from a marketplace indicating consumer interest or demand in book-products are received. Quantitative and qualitative data characteristic data relating to characteristics of existing book-products in the marketplace are received. A formula based on the market data and the characteristic data, is applied to define an opportunity space for at least one potential new book-products. the results of the application of the formula are store the at least one formula in a database; and create a book product based on the formula.

Abstract: An automated and highly scalable system and method optimizes the selection of allied products in association with a main product. Initially, a plurality of allied products is identified. Each allied product is categorized to determine attributes by which the allied products are evaluated. Each allied product is rated to create a ranked list of allied products. Content, such as textual information, corresponding to each of the allied products is automatically generated using assertion models. Highly customized optimization rules are then applied to refine the ranked list and select optimal allied products. In one application, the optimization rules may be based on business requirements and the selected allied products are cross-sold with the main product on an online retail web site.