Abstract: A method for displaying content to a user at a user device, the method comprising: initiating, at the user device, a web element request indicative of a web element; transmitting, at a web element server, the web element to the user device in response to the web element request; receiving, at a code provisioning server, a code portion request in response to the web element request; transmitting, at the code provisioning server, a code portion to the user device in response to the code portion request; executing, at the user device, the code portion in response to the web element request, wherein executing the code portion causes a processor at the user device to: collate user data at the user device; and generate an instruction to execute an action based on the collated user data.

Abstract: A server for generating trained classification model for classifying an entity or classifying the similarity of the entity to other entities. The server comprises storage means arranged to store characteristics of a first plurality of entities, wherein each one of the first plurality of entities is classified with a first classification. The server comprises a training module arranged to train a classification model to classify an input entity with the first classification, or to classify the similarity of the input entity to the first plurality of entities, based on characteristics of the input entity. The classification model is trained using characteristics of the first plurality of entities as training data. The server further comprises a transmitter arranged to transmit the trained classification model to a client device for use at the client device.

Abstract: A method for displaying content to a user at a user device, the method comprising: initiating, at the user device, a web element request indicative of a web element; transmitting, at a web element server, the web element to the user device in response to the web element request; receiving, at a code provisioning server, a code portion request in response to the web element request; transmitting, at the code provisioning server, a code portion to the user device in response to the code portion request; executing, at the user device, the code portion in response to the web element request, wherein executing the code portion causes a processor at the user device to: collate user data at the user device; and generate an instruction to execute an action based on the collated user data.

Abstract: A method for displaying content to a user at a user device, the method comprising: initiating, at the user device, a web element request indicative of a web element; transmitting, at a web element server, the web element to the user device in response to the web element request; receiving, at a code provisioning server, a code portion request in response to the web element request; transmitting, at the code provisioning server, a code portion to the user device in response to the code portion request; executing, at the user device, the code portion in response to the web element request, wherein executing the code portion causes a processor at the user device to: collate user data at the user device; and generate an instruction to execute an action based on the collated user data.

Abstract: A method for displaying content to a user at a user device, the method comprising: initiating, at the user device, a web element request indicative of a web element; transmitting, at a web element server, the web element to the user device in response to the web element request; receiving, at a code provisioning server, a code portion request in response to the web element request; transmitting, at the code provisioning server, a code portion to the user device in response to the code portion request; executing, at the user device, the code portion in response to the web element request, wherein executing the code portion causes a processor at the user device to: collate user data at the user device; and generate an instruction to execute an action based on the collated user data.