Abstract: The present invention relates to methods of providing advertisement images on mobile devices, and to mobile devices capable of performing such methods. In at least one embodiment, a method includes accessing graphical advertisement information pertaining to the advertisement image to be presented on a mobile device display, wherein the information includes at least one type of information, analyzing one or more of the at least one type of information, and selecting a position for the advertisement image to be displayed on the display. The method also includes determining whether a gap exists or will exist in relation to portion(s) of the advertisement image, and displaying the advertising image, where at least some pixels situated in the gap are set to a determined color that is based at least in part upon the analyzing. In additional embodiments, advertisement images are displayed during interface wait times, and/or for minimum impression times.