Abstract: A multi-jointed, artificial fishing worm (A) is disclosed which includes a buoyant head (B) and a beaded worm body (C) having a major length and consisting of a series of spherical beads (18) threaded upon a flexible fishing line (16). The beads are threaded loosely on the fishing line to provide a prescribed spacing (30) and a flexible joint (26) about which worm body (C) flexes in all directions to simulate the natural motion of a worm upon retrieval of the artificial lure. A weight (D) threaded onto the fishing line and about the middle of worm body (C) provides an unusual undulating motion to worm body sections (22 and 24) defined on either side of weight (D). The amount of weight (D) may be prescribed in order to change artificial fishing worm (A) from a top water lure to a lure which may be fished at desired depths below the surface of the water.