Abstract: The disclosure describes systems and methods for Integrated advertising management. An Integrated Ad Manager (IAM) loaded and stored within a media player on a user computer receives information from at least one publisher for use in managing advertisements. The information relates to available advertisement inventory of the at least one publisher of advertisements. The IAM facilitates determining advertisements to be served in connection with media content being rendered by the media player based at least in part on the received information. The IAM facilitates serving of advertisements, at least in part based on the determined advertisements, for visible display on a user computer in association with the media content being rendered. An ad management system serves or facilitates serving of the advertisements based at least in part on the information received from the IAM.

Abstract: The disclosure describes systems and methods for Integrated advertising management. An Integrated Ad Manager (IAM) loaded and stored within a media player on a user computer receives information from at least one publisher for use in managing advertisements. The information relates to available advertisement inventory of the at least one publisher of advertisements. The IAM facilitates determining advertisements to be served in connection with media content being rendered by the media player based at least in part on the received information. The IAM facilitates serving of advertisements, at least in part based on the determined advertisements, for visible display on a user computer in association with the media content being rendered. An ad management system serves or facilitates serving of the advertisements based at least in part on the information received from the IAM.