Abstract: A system and method provides targeted advertising content to a consumer based on implicit or explicit indications of interest by the consumer regarding products or services available in a retail environment. The retail environment is divided into a number of detection regions, with each detection region containing one or more display devices. The system can detect the location of a marker associated with a customer within the detection region. The system uses location information, as well as other customer information, to estimate a customer's goals for a particular shopping trip. The estimate may be determined based on the customer's time spent at a particular location, speed, basket size, etc. The system then presents advertisements to the customer based on the estimated goals.

Abstract: A system and method for tracking advertisements that are electronically presented to consumers on computing devices and correlating the presented advertisements with consumer visits to retail environments. Using a computing device, a consumer that accesses electronic content may be presented with advertisements. Presented electronic advertisements include a first script that is executed when an advertisement is displayed in order to transmit a presentation message to the monitoring system. The presentation message is used by the monitoring system to track the identity of advertisements that are presented to consumers. When consumers visit a retail establishment, an advertising system utilizes the information about the electronic advertisements that have been presented to consumers in order to target advertising content to consumers on a network of display devices that are located at the retail establishment. Consumers may be targeted on an individual or group basis.

Abstract: A system and method for correlating mobile devices with temporary and permanent markers used by an advertising system that delivers content to consumers via a network of display devices. Each mobile device is typically associated with a single consumer, and demographic, financial, merchant, purchase history, or other information about the consumer is maintained by the correlation system. By correlating the mobile device with the marker, the correlation system allows information about the consumer to be shared with the advertising system. The advertising system may use the shared information in order to more accurately target advertising content to the consumer.

Abstract: A system and method for the delivery of targeted advertising content to a consumer based on the detection of region and zone events in a retail environment. The retail environment is divided into a number of detection regions, with each detection region monitored by a region manager and containing one or more display devices. Each display device has an associated display zone in which a consumer is likely to be exposed to advertising content that is being presented on the display device. The region manager can detect the location of the marker within the detection region. When a marker enters a display zone, the region manager makes an HTTP request to a session manager to deliver relevant advertisements. The session manager responds with an HTTP response that delivers advertising content to the display device that is contained in the display zone.

Abstract: A system and method for the delivery of targeted advertising content to a consumer based on the detection of region and zone events in a retail environment. The retail environment is divided into a number of detection regions, with each detection region monitored by a region manager and containing one or more display devices. Each display device has an associated display zone in which a consumer is likely to be exposed to advertising content that is being presented on the display device. The region manager can detect the location of the marker within the detection region. When a marker enters a display zone, the region manager makes an HTTP request to a session manager to deliver relevant advertisements. The session manager responds with an HTTP response that delivers advertising content to the display device that is contained in the display zone.