Abstract: Systems, methods and computer-readable storage media utilized to prepare datasets for geo experiments. One method includes receiving one or more input parameters. The method further includes extracting, from the data, training data. The method further includes calculating a difference in input data and a difference in response data of the training data. The method further includes determining a first plurality of geographic pairs. The method further includes extracting, from the data, evaluation data. The method further includes separating each geographic pair of the first plurality of geographic pairs into a treatment region or a control region for a plurality of simulations of a plurality of different simulation subsets for each of a plurality of different subsets of geographic pairs. The method further includes calculating a plurality of uncertainty estimates. The method further includes selecting a first subset of geographic pairs and providing the selected subset of geographic pairs.

Abstract: Systems, methods and computer-readable storage media utilized to prepare experimental datasets for experimental analysis systems. One method includes identifying, by one or more processing circuits, a dataset of a plurality of geographic pairs associated with a geo experiment. The method further includes calculating, by the one or more processing circuits, a difference in input data and a difference in response data between the first geographic region and the second geographic region of each geographic pair. The method further includes calculating, by the one or more processing circuits, a plurality of outcome estimates. The method further includes selecting, by the one or more processing circuits, a first subset of geographic pairs of the plurality of different subsets of geographic pairs based a first outcome estimate of the plurality of outcome estimates that is about a prespecified value on the outcome estimates and providing the selected subset of geographic pairs.

Abstract: Systems, methods and computer-readable storage media utilized to prepare datasets for geo experiments. One method includes receiving one or more input parameters. The method further includes extracting, from the data, training data. The method further includes calculating a difference in input data and a difference in response data of the training data. The method further includes determining a first plurality of geographic pairs. The method further includes extracting, from the data, evaluation data. The method further includes separating each geographic pair of the first plurality of geographic pairs into a treatment region or a control region for a plurality of simulations of a plurality of different simulation subsets for each of a plurality of different subsets of geographic pairs. The method further includes calculating a plurality of uncertainty estimates. The method further includes selecting a first subset of geographic pairs and providing the selected subset of geographic pairs.