Patents by Inventor Timothy C. Van Meter

Timothy C. Van Meter has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Dynamic creative creation and delivery
    Patent number: 10140619
    Abstract: A method and system for generating a creative script is disclosed. Plug-ins into a third party ad creation tool interact through application program interface (API) to allow insertion of dynamic aspects into the creative script. Alternative content is defined for each dynamic aspect inserted into the creative. One or more content groups are defined that select a number of dynamic aspects and their corresponding alternative content. The different combinations of alternative content are culled to define each content group. Target attributes are selected into a target group. The creative script is served according to the combinations of alternative content. Those combinations that are deemed more acceptable are favored over time to increase efficacy of the creative script.
    Type: Grant
    Filed: June 21, 2011
    Date of Patent: November 27, 2018
    Assignee: SIZMEK TECHNOLOGIES, INC.
    Inventors: Aleksei Tolompoiko, Justin Haygood, Phillip J. Markert, Jr., Timothy C. Van Meter
  • DYNAMIC CREATIVE CREATION AND DELIVERY
    Publication number: 20120016736
    Abstract: A method and system for generating a creative script is disclosed. Plug-ins into a third party ad creation tool interact through application program interface (API) to allow insertion of dynamic aspects into the creative script. Alternative content is defined for each dynamic aspect inserted into the creative. One or more content groups are defined that select a number of dynamic aspects and their corresponding alternative content. The different combinations of alternative content are culled to define each content group. Target attributes are selected into a target group. The creative script is served according to the combinations of alternative content. Those combinations that are deemed more acceptable are favored over time to increase efficacy of the creative script.
    Type: Application
    Filed: June 21, 2011
    Publication date: January 19, 2012
    Applicant: EyeWonder, LLC
    Inventors: Aleksei Tolompoiko, Justin Haygood, Phillip J. Markert, JR., Timothy C. Van Meter