Abstract: Reel seat structures for fishing rods are herein disclosed in two separate embodiments. In a first embodiment a fishing rod body is provided with a tubular insert on which the reel seat is formed and which is located in an elongate aperture in the rod body. The tubular insert is formed with a long keyhole-shaped opening in which a movable reel retaining hood slides under the control of a rotary knob located in a further opening in the insert body adjacent the keyhole-shaped opening. One end of the aperture in the rod body forms a stationary reel-retaining hood. In a second embodiment, the movable hood slides in a keyhole-shaped opening formed directly in the rod body and there is a separate stationary hood which fits in another opening in the rod body and which is wedged in place by a tubular insert body with a slot that embraces a neck portion of the stationary hood internally of the rod.