Abstract: Systems and methods relating to management of marketing campaigns are provided. Requests from users are matched to stored offers relating to available marketing materials to generate an order for each request. Orders may be fulfilled by delivering the marketing materials to the user, for example. The matching of requests to offers may be based on information in the requests, user information associated with users from which the requests are received, offer rules associated with the stored offers, or any combination thereof. Some embodiments provide for user registration with a marketing campaign management system which exploits user information which is available from an external source, such as a service provider system which provides a service for which the user has previously registered or a system which provides a reverse lookup function.