Abstract: Systems and methods that electronically redeem coupons via an online storage component, which stores coupon data for a consumer and regardless of which issuer has issued the coupon. Such online storage medium can store coupons online (e.g., in a single location) without being tied to a particular service, and can readily provide redemption (e.g., an automatic redemption). The consumer and other retail entities (e.g., coupon issuers, merchants, and the like) can populate the online storage medium periodically, or in response to predetermined events (e.g., physical location of consumer, associated demographics, and the like.

Abstract: Systems and methods that supply associations between advertisements—and—relevance of coupons for customers. Accordingly, the customer is empowered to interact with an advertising system, and the coupons obtained are considered desirable by the customer (e.g., non-spam). The advertisement system includes a presentation component (which presents advertisement to customers); a contextualization component (which analyzes context of purchase related to the advertisement such as location, profile, and basket of the customer), and a dispenser component (which dispenses the coupons based on customer initiation—e.g., pressing a button).