Abstract: System, method and program for user selection of a menu option. A multiplicity of menu options are automatically and sequentially displayed, one at a time, in a display window of a computing device. A user selection is received at a time during the automatic and sequential display of the menu options. A determination is made which of the menu options corresponds to the user selection based on the time that the user selection was received in relation to time periods during which the menu options were displayed. Optionally, there is a two step process to selecting a menu option. Display of a corresponding menu option is temporarily frozen in the window. A predetermined time period is waited for receipt of confirmation from the user that the user wants to select the corresponding menu option which is frozen in the window.