Abstract: Load data relating to a particular load requiring transport, stored internal lane rate data and stored external lane rate date are processed to determine a market lane rate. If the determined market lane rate exceeds an offered lane rate, a market lane rate trend graphic is presented on the display of the customer computing device, thereby informing the customer of the market lane rates relating to the particular load. If the determined market rate does not exceed the offered lane rate, the method further includes processing the stored load data along with stored rules data that includes at least one rule to determine if the store load data violates the at least one rule. If the least one rule is not violated, a Move Load icon is presented on the display of the customer computing device which provides a inconspicuous visual indication that capacity for the load is available.