Abstract: A program product, system and method, the program product comprising a non-transitory computer-readable medium, comprising computer program code comprising instructions to perform the method: receiving active content, where the active content comprises computer code for configuring a display in a first display interface; automatically matching without user intervention selected data from the active content to target category data; when there is a match, extracting data from the active content that matches object selector data, including a unique key; searching a customer database of database records using the unique key; when no records found, automatically creating new record; when one record is found, automatically updating without user intervention, items within the database record; when multiple records found, automatically determining a primary database record and automatically updating the primary database record; creating and displaying data in a second display interface from the records.

Abstract: A program product, system and method, the program product comprising a non-transitory computer-readable medium, comprising computer program code comprising instructions to perform the method: receiving active content, where the active content comprises computer code for configuring a display in a first display interface; automatically matching without user intervention selected data from the active content to target category data; when there is a match, extracting data from the active content that matches object selector data, including a unique key; searching a customer database of database records using the unique key; when no records found, automatically creating new record; when one record is found, automatically updating without user intervention, items within the database record; when multiple records found, automatically determining a primary database record and automatically updating the primary database record; creating and displaying data in a second display interface from the records.