Abstract: An improved heating element connector assembly includes an insulative, rectangular frame with a central opening and a plurality of conductive terminals which are press fit into openings in the frame. The terminals are spaced apart from each other lengthwise of two opposing sidewalls of the frame, and pairs of terminals are aligned with each other between the two sidewalls. A plurality of conductive strips extend across the frame opening to interconnect the pairs of terminals together. The terminals include compliant pin tail portions for receipt by corresponding holes formed in a circuit board of the assembly and deformable head portions for crimping onto the conductive strips.