Abstract: An item of merchandise is mounted for visual and tactile inspection by shoppers in a retail setting upon a support member which is attached to a fixed support conventionally present in the store. Two types of support members, for alternative use, are disclosed. A first of the support members includes openings for passage of screws into a vertically disposed surface such as a pegboard. The other support member includes a U-shaped bracket having outwardly directed flanges for engagement with the spaced channels of a conventional, horizontally disposed track member on the front of a store shelf, or the like. A bracket affixed to the merchandise item may be attached to either of the first and second support members, and the rotational orientation of the item may be selectively varied in accordance with its height above floor level.