Abstract: In an aspect, a system for game play is provided, comprising a plurality of toy construction elements and a computer system. At least some of the toy construction elements include a first connector and a second connector. The computer system receives identification data relating to physical constructions made from at least two of the construction elements. For a first physical construction made from a first plurality of toy construction elements, the system generates a virtual representation of a first character, and generates a first set of properties for the virtual representation of the first character. For a second physical construction made from a second, larger, plurality of toy construction elements, the system generates a virtual representation of a second character based, and generates a second set of properties for the virtual representation of the second character. The system receives commands to operate the generated virtual representation in a virtual environment.

Abstract: In an aspect, a system for game play is provided, comprising a plurality of toy construction elements and a computer system. At least some of the toy construction elements include a first connector and a second connector. The computer system receives identification data relating to physical constructions made from at least two of the construction elements. For a first physical construction made from a first plurality of toy construction elements, the system generates a virtual representation of a first character, and generates a first set of properties for the virtual representation of the first character. For a second physical construction made from a second, larger, plurality of toy construction elements, the system generates a virtual representation of a second character based, and generates a second set of properties for the virtual representation of the second character. The system receives commands to operate the generated virtual representation in a virtual environment.

Abstract: In an aspect, a method of driving sales of a physical product comprises: a) selling the product; b) receiving uploaded data of a first example of the product; c) generating a first instance of a virtual character that represents the product, based on the data in step b); d) associating a first set of character data with the first instance of the character; e) obtaining a set of sales data associated with the product; f) determining if sales of the product are to be increased; g) based on step f), generating a second set of character data that is different than the first set of character data; h) receiving, after step g), uploaded data of a second example of the product; i) generating a second instance of the character, based on the data in step h); and j) associating the second character data with the second instance of the character.