Abstract: A method of and system for buying or selling bras involves establishing a database of bras containing bra characteristic data including bra size and bra cup size measured from a sample of actual bras; measuring a wearer's breast and torso size to obtain wearer characteristic data; searching the database to find bra characteristic data within the database matching the wearer characteristic data; and listing for selection by the wearer any bras in the database whose characteristics match the wearer characteristic data. Apparatuses and methods for measuring breast characteristics and bra characteristics are also disclosed, the former involving application of a receptacle to the breast and the latter involving expansion of bladders within the cups of a bra, the aim in both cases being to establish volumetric data for the purposes of correlation using the database.

Abstract: A method of and system for buying or selling bras involves establishing a database of bras containing bra characteristic data including bra size and bra cup size measured from a sample of actual bras; measuring a wearer's breast and torso size to obtain wearer characteristic data; searching the database to find bra characteristic data within the database matching the wearer characteristic data; and listing for selection by the wearer any bras in the database whose characteristics match the wearer characteristic data. Apparatuses and methods for measuring breast characteristics and bra characteristics are also disclosed, the former involving application of a receptacle to the breast and the latter involving expansion of bladders within the cups of a bra, the aim in both cases being to establish volumetric data for the purposes of correlation using the database.

Abstract: The present invention encompasses a measuring tape for measuring the torso girth of a user, the tape comprising a separable fastening that, when fastened, creates a loop of tape that extends in use around the user's torso without support from the user's hands, a link co-operable with the tape allowing the circumference of the loop to be adjusted or varied when around the user's torso, and girth indicia co-operable with the link to indicate the circumference of the loop. The link maintains a securing tension on the loop to secure the loop around the torso but allows expansion of the loop when the user expands her torso during said measurement, and resists variation of the loop circumference when the fastening is unfastened after use. In this way, the circumference of the loop can be read by the user after use with reference to the girth indicia A method for measuring the torso girth of a user by means of the present invention is also contemplated.