Abstract: A method and system for human personal and organizational source and trait analysis is disclosed. Pursuant to the present invention, testing of an individual or organization is based according to three general areas: ideas (thinking); emotions (feeling); and actions (doing). The system and method assigns colors to each of these areas: yellow for ideas; blue for emotions; and red for actions. Utilizing the system and method of the present invention, traits such as self-esteem, motives, skills, goals, aesthetics and clarity of an individual or organization are analyzed to provide a more complete picture of the individual or organization.