Abstract: An AR system may include a mobile wireless communications device configured to operate an image sensor to generate image data of a book cover from a given book. The AR system may include a server configured to store a database for different books and having book cover images respectively for the different books, and AR data sets respectively for the different books. The server may be configured to receive the image data of the book cover of the given book, and compare the image data with each of the book cover images to determine a matching book cover image and a matching AR data set from the database. The mobile wireless communications device may be configured to receive the matching AR data set from the database, and render, on a display, the image data of the book cover from the given book combined with the matching AR data set and a matching price.