Abstract: Fishing apparatus for setting a fish hook into a fish striking the hook and concurrently signaling the strike. The fishing apparatus includes mechanism for swingably mounting a fishing pole having a fishing reel thereon around which is wound a fishing line having a terminal end mounting a fish hook. A signaling flag is mounted on a flexible staff for movement between a stowed position and a signaling position. Mechanism is provided for moving the rod in the direction away from the base in response to tension force being applied to the fishing line to set the hook. The fish strike signaling flag is released in response to tension force being applied to the fishing line.