Abstract: The present disclosure describes various systems and methods for object tracking and locating. An example method includes: receiving, from a first mobile device, a first input identifying a first location inside an establishment; receiving, from the first mobile device, a second RFID scan of an RFID tag affixed to a second mobile object; creating, in accordance with the first scan and the second RFID scan, a database relationship that identifies the second mobile object as being located at the first location inside the establishment; and storing the database relationship at a computer server system. The first input may include a first scan of a first tag affixed to the first location inside the establishment. The first scan may include an optical scan, and the first tag includes an encoded image.