Abstract: A face masque that applies cooling therapy to facial features of a patient. The masque is formed of two nylon or plastic layers that define a closed interior space and filled with a cooling medium that includes water, glycerin and hydroxyethyl cellulose. The masque controls the rate of heat dissipation from a user based upon the heat capacity, mass, rheology and composition of the materials used. The masque is lighter than conventional water-filled ice packs. It remains unfrozen and malleable even when cooled to sub-zero temperatures at which water-filled packs would freeze solid. The masque readily conforms to facial features due to the materials used, thereby contributing to improved comfort on the part of a user. Further, the masque possesses improved cooling therapy because it remains cold for longer periods of time relative to water-filled ice packs. Optionally, the masque accommodates eye inserts placed between a main body of the masque and recesses of the patient's eyes.