Abstract: The present invention discloses an application management method and apparatus, which relate to the field of mobile communications technologies, address a defect in the prior art that a network cannot learn about a local application, and achieves control over the local application. Specific embodiments of the present invention include: after a message, sent by an application server, of a local application is received, the message of the local application is processed according to a stored management policy of the local application, and a result of the processing is sent to the application server. According to a difference of received messages of a local application and a difference of stored corresponding management policies of the local application, application management is performed in different implementations in the embodiment of the present invention. Technical solutions of the present invention are mainly applied to an application management process.