Abstract: An online shopping tool provides multiple mix and match functionalities to shoppers. Conventional online shopping presents a single option, e.g., showing the item alone or how it looks in an ensemble created by someone else. In the real world, a shopper may want to buy a blouse from designer A, a dress from designer B or all items (i.e., images) from designer A from one or related websites/bricks and mortar stores. The present invention allows the shopper to do all of this online by using a shopper controlled multi-channel scrolling matrix with shopping tools that automatically create mix and match ensembles.