Abstract: Technologies are described herein for providing advertising in a virtual world. An inventory list identifying a plurality of virtual objects is provided. A selection of one or more virtual objects from the inventory is received. An advertisement list identifying a plurality of advertisements is further provided. A selection of one or more advertisements from the advertisement list is further received. The selection of advertisements is placed on the selection of virtual objects in the virtual world.

Abstract: Technologies are described herein for advertising with an influential participant in a virtual world. A facilitator rating is determined for each of a plurality of participants in the virtual world. The facilitator rating may indicate an influence of each of the plurality of participants on other participants in the virtual world. One or more participants are identified from the plurality of participants based on the facilitator rating. The one or more participants are utilized to provide an advertisement in the virtual world.

Abstract: Technologies are described herein for sharing advertisement revenue. An advertiser-generated avatar is provided to a first participant. The advertiser-generated avatar may be associated with an advertisement. Further, the first participant may be associated with a current avatar. The current avatar is replaced with the advertiser-generated avatar. While the first participant is associated with the advertiser-generated avatar, a level of interaction between the first participant and other participants is monitored. An amount of compensation to provide the first participant is determined based on the level of interaction between the first participant and the other participants. The compensation is provided to the first participant.

Abstract: Technologies are described herein for providing customized content based on context data from a participant of a virtual world. The context data based on participation by the participant of the virtual world is received. The customized content for the participant is generated based on the context data. The customized content is provided to the participant via the virtual world.

Abstract: Technologies are described herein for compensating multiple contributing participants in a virtual world. A license associated with a composite content item is received upon a sale, rental, or lease of the composite content item to a purchasing participant in the virtual world. At least a first contributing participant and a second contributing participant are identified in a participant list within the license. Compensation is provided to the first contributing participant and the second contributing participant in accordance with the participant list.

Abstract: Technologies are described herein for sharing advertisement revenue. An advertiser-generated avatar is provided to a first participant. The advertiser-generated avatar may be associated with an advertisement. Further, the first participant may be associated with a current avatar. The current avatar is replaced with the advertiser-generated avatar. While the first participant is associated with the advertiser-generated avatar, a level of interaction between the first participant and other participants is monitored. An amount of compensation to provide the first participant is determined based on the level of interaction between the first participant and the other participants. The compensation is provided to the first participant.

Abstract: Technologies are described herein for providing a licensing interface for user-generated content. A first interface and a second interface are provided. The first interface enables a user to upload a content item generated by the user. The second interface enables the user to associate a license with the uploaded content item. The license indicates one or more allowable uses of the uploaded content item and a compensation the user is to receive from the distribution of the uploaded content item.

Abstract: Technologies are described herein for providing a machine-readable and enforceable license. A first interface and a second interface are provided. A first set of input and a second set of input are received. The first set of input defines a range of allowable uses for a content item generated by a user. The second set of input defines an amount of compensation for the user for a sale of the content item. A high-level representation of a license is generated based on the first set of input and the second set of input.

Abstract: Technologies are described herein for delivering advertising in a virtual world. A virtual object containing an advertisement is provided to an avatar. Whether the avatar has utilized the virtual object is determined. In response to determining that the avatar has utilized the virtual object, compensation is provided to a participant controlling the avatar.

Abstract: Technologies are described herein for providing popularity-based licensing of user-generated content. A selection of a popularity measure is received. A value of the popularity measure is determined. A price of a user-generated content item is determined based on the value of the popularity measure. A license including the price of the user-generated content item is generated.

Abstract: Technologies are described herein for providing tagging virtual currency and processing payments made by the virtual currency. In an example, a virtual currency unit is received as payment for a good or service. Whether the virtual currency unit is associated with a tag is determined. Upon determining that the virtual currency unit is associated with a tag, whether the tag permits a utilization of the virtual currency unit as payment for the good or service is determined. Upon determining that the tag permits the utilization of the virtual currency unit as payment for the good or service, the payment of the virtual currency unit for the good or service is processed. Upon determining that the tag prohibits the utilization of the virtual currency unit as payment for the good or service, the payment of the virtual currency unit for the good or service is denied.

Abstract: Technologies are described herein for advertising with an influential participant in a virtual world. A facilitator rating is determined for each of a plurality of participants in the virtual world. The facilitator rating may indicate an influence of each of the plurality of participants on other participants in the virtual world. One or more participants are identified from the plurality of participants based on the facilitator rating. The one or more participants are utilized to provide an advertisement in the virtual world.

Abstract: Technologies are described herein for providing advertising in a virtual world. An inventory list identifying a plurality of virtual objects is provided. A selection of one or more virtual objects from the inventory is received. An advertisement list identifying a plurality of advertisements is further provided. A selection of one or more advertisements from the advertisement list is further received. The selection of advertisements is placed on the selection of virtual objects in the virtual world.